At Gravillis, Netflix tasked us with comping art for Key Art and Print OOH to help market the release of Extraction 2. As a part of the Production team, we handled additional revisions before landing on locked art. Once approved, they had us adapt the art into several OOH pieces, including Sweating Billboards. The billboard & building wrap were set up in NY & LA with water that pumped through the vinyl, making it appear as if Chris Hemsworth was "sweating".
EXTRACTION 2 garnered over 42.8 million views in its first three days of release. It became Netflix's most successful release of 2023 during its opening weekend.
Skills used: Production, Revisions, Layout, Experiential Design, Photoshop, Illustrator, InDesign
